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This is NOT living

Lima is known worldwide as "The Grey City" because of the amount of fog in its skies during the winter season. However, for a couple of years has been happening a phenomenon that is cause for joy to many: Sunsets in winter. But not for us, because these sunsets are not 100% natural; they are a consequence of climate change. Corona, known for its natural ingredients, aims to awaken people to the transformative power of sunsets by making them aware of the need to take care of the planet in order to have more natural sunsets.

role:
senior art director
agency:
vml