+
The League Among All Leagues
The League Against Cancer, came to us with a problem, last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets.
We realized a similarity, there are many LEAGUES in the world with a lot of attention, The Champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League...the League Against Cancer. ⚡️So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú⚡️. After the media talked about it, he told everyone that he was going to play for the League Against Cancer.
role:
creative art director
creative art director
agency:
vmly&r
vmly&r
_case
24 hours later, Carrillo told the world in a press conference and with a video in his Instagram that the LEAGUE he was going to play at was the LEAGUE AGAINST CANCER.
↓
Again, the media went crazy and talked about the new signing of Carrillo.
↓
One Story Triple our donations (+330%)
One Story got a historic record of volunteers (+427%)
_influencer teams that played in the league
One Story made The League Against Cancer, the trending League in the country.
Winner Best Interactive of the week
» Best Ads on TV «
_board
“The best ideas are always the simple ones. Getting a famous player to claim that he’s switching to a new league and once the media jumps on it, announces it’s to the League Against Cancer…pure genius”
» Derek Green (Executive Creative Director, R/GA New York) - Best Ads On Tv «