Peru became the country with the highest UV radiation rate in the world. The thing is, that we cannot communicate it to the entire country since we are not connected, neither the internet or mass media reaches every corner of Peru. Although the Sun is hurting people in Peru, there’s another sun that can help us prevent it, and that’s our coin, the Peruvian “Sol” (which its name translates to sun).
The only thing that reaches every corner of the country. Since our coin has already been used by the government to create awareness about important topics, we decided to create 3 designs meant to raise awareness about the fact that there is another sun in Peru, that is hurting us…designed with the products that will protect us from the highest radiation in the world.