When a stain threatens, stain-remover becomes relevant. We decided to place our TV and outdoor ads at the time and place where they become more relevant than ever. Right after the ad for a product that can stain you, and we know we guarantee to remove it. So, right after the Ketchup commercial, our commercial comes out telling you that when you get stained with that product, ours will remove it. Making the commercials of other brands, part of our advertising, without having to invest a single sol more.