There is a traditional scene where the pasta is the protagonist. The moment when the Lady and the Tramp fell in love and connect with the spaghetti between them. A scene that people recreate ever since 1964. In romantic dinners, with your family and even on TikTok with #SpaghettiChallenge.
Valentine’s Day in 2022 will be the Valentine’s Day of the reunion for many countries. The question is: how can a pasta brand be the main character in a day filled with chocolates, flowers and stuff animals? Easy, with a new pasta edition with just a 6 feet long spaghetti that commemorates this reunion. A huge spaghetti that represents the distance that kept us apart all these years, and that it’s shrinking every day, with every bite… until we are back into each other’s arms.