I don't like Blanca Flor

Peru is the country with the highest per-capita consumption of panettone. With more than 100 brands in the market, D'onofrio has been the leading brand with a market share of almost 33% for over 70 years. This makes D'onofrio the most representative panettone of Peruvian Christmas.
How do you beat your biggest competitor and leader in panettone sales by using a hashtag that could troll you?