America’s Cristal Beer

A beer to unite two teams and carry a message of no to violence in soccer.
Due to the disturbance in Santiago de Chile, Peru was chosen host for the final match of The Libertadores Cup 2019. We recieved thousands of Argentinian and Brasilian fans from River Plate and Flamengo.
So, we had a question...how to unite the two most dangerous fans in the continent? 😲

role:
creative art director

agency:
vmly&r

_case

"America’s Cristal Beer", a message of unity for the two fans who were competing for the final Libertadores Cup

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Quilmes ↓

This is an Argentine beer that was born in the cradle of Cervecería Quilmes in 1890. It is synonymous with Argentine quality and history, and symbolizes sharing between friends and family. What makes Quilmes one of the most beloved and best-selling is its perfect balance between smoothness, body and bitterness, without neglecting its refreshing flavor.

_quilmes label re-design

Brahma ↓

Brahma is the second most consumed brand of beer in Brazil and the ninth most consumed in the world. It is also very popular for its draft beer, widely consumed in Brazil. This brand is not only famous for its product, but also for its advertising. Brahma has won several awards at the Cannes Lions International Festival of Creativity.Brahma is probably the most appreciated Brazilian beer. Everybody loves it.

_brahma label re-design

"A detail that is not forgotten for all the fans of Argentina and Brazil who visited us for the final of Libertadores Cup"

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