> Me

I am left footed for soccer but right handed to write. I was born in Lima, Peru. According to my mother, I have Brazilian roots because her grandparents' grandparents came from there 🤣. Therefore, learning Portuguese is one of my pending tasks. 10 years ago at Tribal 121, my first agency, someone nicknamed me Kun (yes, like the Argentinian player), but I guess it was because of my hairstyle or something because we don't look alike at all 😜. Since then everyone knows me as Kun.

 

I am an ad freak. Fixie rider. Lettering & Handwriting lover. I currently work at Potro as Creative Director. Always trying to have fun in the process. I think that is the best way to live.

> experience

Potro (Sept 2024 - Present)

VML Peru (March 2019 - Sept 2024)
McCann Lima (Dec 2018 - March 2019)
Fahrenheit DDB (May 2018 - Dec 2018)
JWT (July 2014 - May 2018)

> recognition

Cannes Lions / 1 bronze + 3 shortlist 

 

The Andys / 1 shortlist

 

El Sol / 1 gold + 1 shortlist

 

New York Festival / 5 shortlist

 

One Show / 1 shortlist

 

Ojo de Iberoamérica / 1 bronze + 2 shortlist

 

FIAP / 2 silver + 1 bronze + 2 shortlist 

 

AdStars / 2 bronze + 2 crystal + 3 shortlist

 

Effie Peru / 2 gold + 3 silver + 1 bronze

 

Effie Latam / 1 gold (the first in the history of vmly&r Peru) + 1 silver

 

PHNX / 1 gold + 2 silver + 1 shortlist

 

Muse / 1 silver

 

Ideas APAP / 4 silver + 1 bronze + 8 shortlist

 

PR Week Global / 1 gold best campaign latam

 

Published in:

Lürzer's Archive, AdAge, DesignTAXI, LatinSpots, Little Black Book, Best Ads On Tv, AdLatina, La República, El Comercio, Adevee, Creativepool.

 

VML Awards:

Two consecutive years being recognized internally in VML as best creative agency.